relationship is golden and can be a ladder to success

The concept of building a successful business empire is based around your personal interactions with people, every business needs people to strive; either as employees or the end consumer. No man is an island and by so needs others to survive.  Relationship according to the oxford dictionary is “the way two or more people are connected,” with emphasis to ‘connection’. A good relationship if utilized properly can be a ladder to achieving success and can also be a great business strategy.

**practical illustration**

There was a particular young man who wrote a book and decided to launch the book on his birthday. He had no money and was left with the choice of seeking help from a rich man in his community. He made a visit to the rich man’s home and after they had exchanged pleasantries, he told his host what brought him.

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The rich man told him to take out a piece of paper and a pen. He said, “I will give you a test. If you pass it then I’ll help you and if you fail, I’ll also still help you.” The rich man then asked him to write down names of 10 people he knew that would give him ten thousand naira each for his book during the launch. Surprisingly, the man could not write down even three names.

The moral of the story is thus, ‘you need people!!!’ plain and simple. In every aspect of life you choose to follow, you’ll need people to push you up the ladder. Even as a blogger, you’ll need audience to read your blog post and every other cabbage you post. Who are these audiences? They are people who read and subscribe to the ideas which you share – they don’t just up and appear; you’ll have to build your audience steadily. Before you can attain your desired height, you may need an initial audience; people close to you on a personal level. These people are the ones who share their findings to other close friends, who then do the same until your network of audience broadens.

It isn’t enough to have talents and skills; you must understand the power of building valuable relationships, there are heights and opportunities you’ll never attain if you don’t understand the power of a valuable relationship – who you know in life matters a lot. Many of us have talent, but lack a cup bearer to tell the king that there is a Joseph who can interpret dreams. Sometimes, all it takes is just a simple recommendation to change your story.

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Relationship is a currency and also a stream of income; everything actually reproduces on the basis of relationship. A wise man once said, “Your network is directly proportional to your net worth.” In church, when you’re asked to turn and greet the person beside you, at times, we don’t know who we’re talking to. That may be the CEO of a reputable company. But sometimes, we despise people based on their outward look and judge them. That person you sit with in class, or that annoying colleague at the office, or perhaps your neighbor which you hate so much may be the key to the door you’ve been knocking on for so long; you have no idea who they know.

Even if you must dissociate yourself with some certain people, be wise in doing so and apply diplomacy because you may still need them in future. In other words, shut the door of relationship gently you may need to use it tomorrow.

Well, I’ll like to conclude with a quote from my humble self EBUKA DANIEL, “sometimes those who crown kings may not look like kings and may never become kings but they can help you wear the crown.”

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